Why we love classic films

Posted on - June 10, 2019

We all love the classics.

Whether its scenic westerns, film noir, Hitchcock thrillers or glamorous blockbusters from the golden age of Hollywood.

You just can’t beat a good film.

And although there are many great new films with huge budgets and action stunts that boggle the mind — the oldies have a timeless quality about them.

And window film is much the same.

There have been amazing innovations in window film technology over the years (we should know — we’ve been around long enough) but at the root of it all are classic film stars.

 

Classic film stars

Talking of classic ‘film stars’ here’s just a few names to jog your memory:

Classic westerns saw big stars such as John Wayne, Randolph Scott, Gary Cooper, Audey Murphy, and of course Clint Eastwood.

 

Gary Cooper runs a Durable Installers Team meeting back in the early days

Film noir had James Stewart, Humphrey Bogart, Lauren Bacall, Edward G Robinson, Robert Mitchum, Orson Welles, James Cagney, Gloria Swanson and Veronica Lake.

 

Orson Welles gets the full sales pitch from an eager Durable rep

Horror starred the likes of Vincent Price, Bela Lugosi, Boris Karloff, Lon Chaney, Peter Cushing, Christopher Lee, and Peter Lorre.

 

“We’ve discovered the problem Kevin. There seems to be s a small particle of brain still lodged in your skull.”

And ultimate classics, with household names, like Gregory Peck, Kirk Douglas, Rock Hudson, Marilyn Monroe, Greta Garbo, Jane Russell, Marlon Brando, Bette Davis, Audrey Hepburn, Elizabeth Taylor, Richard Burton, Sophia Loren, Cary Grant, Burt Lancaster, Errol Flynn, Clark Gable…

 

Cary Grant – famous for doing a runner – tries to outwit the Durable accounts team

 

…the list is huge and we’ve missed out loads.

We probably missed your favourite.

Murphy’s law (that wasn’t a film — or was it…?)

Feel free to email us and let us know btw — we can start our own ‘film star’ database !

 

“4 across ‘a stick up that saves you cash, 10 letters’  try ‘windowfilm’ “

 

Special mention goes to Sidney Poitier.
When googling “classic film stars’ he stands out in an otherwise very poorly balanced ethnic mix… Signs of the times.

 


“now ladies I’ve installed the privacy film for free – but I’m not going to make it a habit” 

Things have moved on.
A bit.
For example Charlton Heston was always God. Now it’s more likely Morgan Freeman…

 

 

Leading rolls

We have our own classic film stars of course.

Those window films that have proven over and over again to not only do exactly what they are intended for, but also regularly outlive their expected life-span — giving amazing levels of performance and value for money.

What’s not to like?

So while Joan Crawford might be just the job for a classic B&W film on screen — our range of classic window films are Oscar winners when it comes to their performance on glass.

From solar control films that manage the nasty heat and glare issues of the summer sun — to safety, security and privacy films that give you protection and peace-of-mind — we are the experts when it comes to managing problems with glass windows, partitions and doors.

 

“It’s Mark from Durable – apparently all we need is some window film

What a performance!

Our solar control film stars are in demand – particularly at this time of year when workplace and home environments can get unbearable levels of heat and glare through windows.

The simple application of the correct window film can cut heat and glare by a mind-blowing 80% – and eradicates harmful UV rays almost completely.

There’s more…

We offer a full glass audit — checking all of your glass and reporting on any issues arising and suggesting the best ways to put things right.

 

A class act

We have been in the window film business for over 50 years.

We are the oldest window film company in Europe.

We are the experts.

We are good with glass.

Call us now and find out we can help you today.

You’ll be glad you did.

 

“I won’t lie to you Don, this film is way past its best…”

 

“Happy with the graphics and frosted film on the door – just need to get the antiglare stuff on the office windows now so I can stop using those damn Venetian blinds!”

 

Directors cut

Some window film-based classics:

Two Films for Sister Sarah: Clint Eastwood and Shirley Mclaine sort out their Bi-fold doors.

Citizen Pane: Orson Welles is the ultimate difficult customer as Durable put and end to his ‘privacy’ issues.

Some Like It Hot: Marilyn Monroe, Tony Curtis and Jack Lemmon suffer over-heating in the workplace.

Gone with the Windows: Clark Gable and Vivien Leigh enjoy their conservatory again after we get rid of their glare problems.

Rear Window: Classic film noir – well, heavily tinted anyway, if not quite ‘noir’.

Double-glazed Indemnity: Fred MacMurray, Barbara Stanwyck and Edward G Robinson call Durable in to sort out unwanted summer sunshine.

The Magnificent Seven: Short documentary about seven outstanding Durable window film installations.

12 Angry Men: What happens when your workforce is subjected to the extreme temperature of summer sun.

 

 


“Yes. I’m not overly impressed with this “Best Window FIlm Supplier Award” trophy either. What is it supposed to be?”

 

Gary Cooper resorts to extreme measures as office temperature soars…

#filmstars